Dresses for moments to remember and days that return. Knits made with care and built to last. Shirts and T-shirts that become natural favourites in your wardrobe, season after season. Carefully selected materials, considered construction and soft fabrics that feel as good as they look. With respect for craftsmanship and a desire to keep evolving, we move forward — making better choices today, for tomorrow.
Explore womenA few well-made T-shirts, a couple of shirts and knitted sweaters form the foundation of a lasting wardrobe. Pieces that work as well together as they do on their own, following you through everyday life. Thoughtful combinations and quality materials make it less about having more and more about choosing well. Clothes that stand up to changing weather and years of wear and washing.
Explore menIn 1976, two young entrepreneurs took a bold step. Peter Wilton and Kenneth Andram left their jobs to start a new brand. Both loved the sea and the archipelago. Both valued clothes with lasting quality and style — and wanted their brand to reflect that. A boomerang represents the idea that what you give comes back. Do good and good comes back to you. And so they named it Boomerang.
Our history
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Subscribe hereMaking our garments at home is close to our hearts and an important part of our sustainability strategy. Keeping design and production close together helps ensure quality and craftsmanship. Above all, it creates transparency and gives us better control over production.
Shop hereBoomerang’s philosophy of sustainability and nature’s cycles is woven into our knitwear collection. Carefully made from natural materials, these pieces retain their colour and shape through many archipelago summers and winters.
Shop hereA GOTS-labelled product must meet requirements for manufacturing and handling. The brand selling it must also be listed in the GOTS database. Certification of the factory alone is not enough.
Read moreCrisp Oxford fabric and softly washed linen sit alongside overshirts and paper-crisp poplin. The hand-painted Boomerang button is a signature on every shirt. Just as it has always been.
Shop hereA fabric as timeless as it is versatile, poplin has a special place in fashion and in our hearts. Its distinctive texture and lightness create a smooth, even feel that is comfortable against the skin.
Read moreYour Boomerang garments are made to last. Classic design, high quality and skilled craftsmanship create clothes that stand the test of time and outlive passing trends. But even premium garments can wear out too soon without proper care. Discover our best washing advice and tips for making your clothes last longer.
Read moreAt Boomerang’s heart is a deep love of nature and a firm belief that sustainability is more than a fashion word: it is a foundation of our business. Our commitment to using organic cotton in our collections is one of the clearest expressions of that belief.
Read moreSustainabilityThe world changes, and so does Boomerang. Our love of skilled craftsmanship, our Swedish heritage, sound values and lasting relationships remains. We stand firmly by our belief that what we give comes back to us. Just like a boomerang.
The iconic button bearing the Boomerang symbol is handmade in a small family-owned factory in Portugal, just as it has been since 1979. The factory owner liked the idea of putting craftsmanship first: a process that shows the sensitivity of the human hand rather than a machine.
Read moreSteaming clothes instead of ironing them has become more popular in recent years, and there are several good reasons why. In this article, discover four reasons to try it.
Read moreWe believe true luxury lies in sustainability and responsibility. By choosing our recycled cashmere products, you become part of that vision. Together, we can make a difference for a more sustainable and beautiful world.
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